Roll up and stand out in the latest apparel and accessories from Santa Cruz Skateboards. The Santa Cruz Flamed Not A Dot men's crew sock features half cushion footbed, arch support ribbing, and Santa Cruz Flamed Not A Dot woven label at top of sock. Based on the original artwork by Jim Phillips Sr.. Santa Cruz has been manufacturing iconic skateboards and apparel since 1973. Innovative skateboards and artwork from the beginning 'til the end.